The Essential Brand Book: Over 100 Techniques to Increase...

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Business & Economics - Sales & Marketing
The Essential Brand Book: Over 100...

The Essential Brand Book: Over 100 Techniques to Increase Brand Value

Name: The Essential Brand Book: Over 100 Techniques to Increase Brand Value
ISBN: 9780749438630

Iain Ellwood

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This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.

Категории:

Business & Economics - Sales & Marketing

Година:

2002

Издание:

2nd

Издателство:

Kogan Page

Език:

english

Страници:

334